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Predictably Irrational, Revised And Expanded Edition |  | Author: Dan Ariely
Publisher: Harper Perennial
Category: Book
List Price: CDN$ 17.99
Buy New: CDN$ 6.70
as of 9/9/2010 16:49 CDT details
You Save: CDN$ 11.29 (63%)
New (25) Used (4) from CDN$ 6.70
Seller: Booksxpressca
Rating:  2 reviews
Sales Rank: 578
Media: Paperback
Edition: 1 Exp Rev
Pages: 384
Shipping Weight (lbs): 0.7
Dimensions (in): 8 x 5.3 x 1
ISBN: 0061353248
EAN: 9780061353246
ASIN: 0061353248
Publication Date: April 19, 2010
Availability: Usually ships within 1 - 2 business days
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| Customer Reviews:
 Not only for marketers June 8, 2010
Don Grebson (Canada)
1 out of 1 found this review helpful
This is a good book, not only for marketers, but for anybody that wants to understand how the psychology of the people work when it comes to make a purchase decision. What I liked the most is how to apply this knowlege on your day to day life. If you have a business, it's a great book on helping you to promote your products or services.
 Change the way you think! August 27, 2009
Ilan Serman (Toronto, Canada)
3 out of 3 found this review helpful
This book grabbed me and wouldn't let me go. I read most of it in one sitting. It challenges the way we think we think and opens our eyes to how irrational we all are. A must read.
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